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Marketing Automation Specialist in San Jose, CA at Techworkers

Date Posted: 11/28/2018

Job Snapshot

Job Description

Marketing Automation Manager 


Who We Are:
The Experience Platform team is seeking a Marketing Automation Manager who is a Eloqua super-user, responsible for the technical infrastructure that supports all of marketing automation technology, process, measurement and governance. 


What You’ll Do:
A successful person in this role interfaces with Salesforce; supports marketing demand generation programs; refines and advances strategy for assessing impact of marketing programs through development of standard and custom reports, KPIs, dashboards and processes to track progress and improve marketing effectiveness. 
 •Create and execute email marketing campaigns that deliver against business goals for assigned work flows
•Review list segmentation and ensure timely list import
•Ensure timely communication with key stakeholders across company on email program execution timeline & expectations
•Manage the production calendar to ensure visibility to campaigns across departments
•Run reports and prepare analysis for key stakeholders using Marketing Automation, Salesforce and Excel/Google Sheets
•Review functional and non-functional requirements and specifications.
•Deliver good quality work internally and at a customer site and meeting project deadlines.
•Maintain excellent relationships with key customer stakeholders and managing their expectations.
 

Job Requirements

 
•Minimum 3 year experience working within Eloqua
•Must be strategic, collaborative, adaptable and creative
•Working knowledge of Eloqua, and the capabilities of content marketing platform is a big plus
•Experience working with cross-functional teams and with various levels including senior management
•Demonstrate ability to utilize and report on key metrics to improve performance
•Strong interpersonal, analytical, prioritization and conflict resolution skills
•Ability to execute lead nurturing campaigns
•Capable of executing and completing assigned projects within the time, scope, and budget negotiated with the client.